1. Understanding our client and their company. Long before we begin constructing the look of the design, we have to understand the company’s goals, personality, and ethos. This is because the purpose of a logo isn’t just to have something pretty and eye-catching; a...
Few things in this world bring the same sense of relief as spotting a trusted and familiar face in the midst of an unknown place or chaotic situation. That draw and comfort of recognizing something known and predictable is exactly the goal in developing a high-quality...
At each step of your company’s development and expansion, it’s very likely you’ll have quite a list of fundamental prerequisites for further success. But have you placed branding on that list? While the aesthetics of your business may seem like a secondary priority,...
